Panorama Restaurant
Ramada Bareilly
Overview
Panorama is the restaurant of the Five-star property Ramada Encore by Wyndham which has a 70-year worldwide legacy. The idea was to establish Panorama as a leading gastronomic haven in the city of Bareilly thus combining the essence of Bareilly’s rich heritage with a contemporary twist. The underlying theme evolved around the notion that dining experience goes beyond just the food—it encompasses the entire sensory journey
Brand Identity
Visual Design
Print Collaterals
Brief
The client’s brief was to make Panorama a well-known name in the culinary scene of the city along with highlighting the legacy of the parent Hotel, Ramada. It was indeed a job which required out-of-the-box thinking.
Solution
A contemporary take on the idea of panoramic view, the focus was on creating a solution which is bold yet contemporary. Vibrant colours violet and gold were extensively resorted to while designing the logo and the apron to create an enchanting view along with enthralling the patrons.
Menu
The exceptional nature of the cuisine, along with the holistic nature of dining-in have been truly captured while designing the menu. Vibrant colours such as green and violet dominate the asymmetric placement of the content. Quirky images of edibles captivate the patrons and the white background of the menu creates contrast with violet text.
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