The logo was designed in the shape of the letter ‘S’ depicting lock with Keyhole denoting security thus reinforcing trust and belief. The letter ‘R’ in FinSecure was replaced by the Rupee symbol thus giving it a contemporary feel. Orange and dark pink colours denote vibrancy along with sophistication highlighting the role of technology. Blue colour denotes calmness, an essential feature in financial investing. While designing the visiting card and other stationery items, the contrast between blue and white were ensured. An alternate encircled logo was proposed as well in these two contrasting colours and well appreciated by the client.