Toast & Tonic
Ramada Bareilly
Overview
Toast & Tonic, fondly known as T & T among its patrons, is the high-end bar of the Five-star property Ramada Encore by Wyndham which has a 70-year legacy globally. The notion was to redefine the art of mixology, combining the essence of Bareilly’s rich heritage with a contemporary twist, and create a space where every sip is an experience, every aroma is unforgettable and every drink is a testimony of the standards.
Brand Identity
Visual Design
Print Collaterals
Brief
The client’s brief was to tantalize the senses of the patrons by creating an aura around the bar, thereby being as much known for its mixologists as for the array of spirits it houses. Also, it was essential to highlight the seventy-year legacy of the brand Ramada in terms of being sophisticated and having finesse.
Solution
Having understood the client’s requirement, we came up with a sophisticated branding tactic which started with logo featuring the eternal bottle and lime as associated with a high-end bar. The colours chosen were bold yet muted like gold, grey, black and white thus creating contrasts. This reflected in the design of the menu as well.
Menu
The exquisite collection of premium spirits, which have been carefully handpicked, was kept in mind while designing the menu. Bold-yet-muted colours such as gold, black and white dominate the well-spaced content having small-yet-firm fonts. Quirky related images enchant the patrons and the contrast created thanks to the black background and white text stands out amidst everything else.
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